Moreover, the company adds, both the cricket authorities and Compton's family gave it permission to carry on selling the mug after his death. The offer is not quite as macabre as it might seem because, Royal Doulton tells me, the mug was first promoted last Christmas and since then a programme of ads has been scheduled to appear at regular intervals. After all, you might still walk out of the house without your keys and leave your umbrella on the train, but that won't matter if you can remember the Barnsley team of 1933 and reel off all the names of the South Korean synchronised swimming team.
Memory and Concentration Studies was founded in 1929, and You CAN Remember was first published in 1939, so there is clearly some mileage in the subject. Now it is advertising You CAN Remember - a 12-part course that explores a system devised by Dr Bruno Furst, who found he could amaze his colleagues with "dazzling feats of memory". Memory and Concentration Studies is the name on the tip of your tongue and in the promotion we've reproduced it was hailing Adventures in Memory, a "free" book which pledged that we would "never again be at a loss for appropriate words or entertaining stories". In fact you might well have seen a similar ad recently, though it now tends to appear in the classified sections rather than on front pages, because the company is still going strong.
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